Hoxton Street Studios
Currently being featured by the rather brilliant Hoxton Street Studios, check out the gallery on their website here: Hoxton Street Studios
True Grip Magazine
feature and front cover, article text is below the image if you fancy a read!
Article Text:
”Lewis Kelly calls himself an automotive illustrator, in
reality he is an artist.
Lewis graduated from Liverpool John Moores University with a BDes Hons in Product Design in 2006 and started a business called ‘Lewis’ in January this year producing automotive illustrations as well as specialising in graphic and product design. The illustrations start with a hand-drawn sketch and are then scanned into a computer, then coloured using a technique called 2d digital rendering building up the layers utilising a wacom tablet. Given this technique the style of the illustrations is very much rooted in the design world as opposed to the fine art world, which gives a very bold and dynamic look and one that is deliberately not photo-real. The sketchy and dynamic nature of the illustrations means they aren’t in direct competition with photographs of cars. The sketchier look showing the soul of the car, rather than just the physical appearance, without it becoming a caricature. The result is something truly different with a real ‘wow!’ factor.
A colleague of mine commissioned Lewis to produce a Subaru Impreza birthday card for me, I’m not prepared to disclose for what birthday, and I was suitably impressed with it to post a link to his website http://lewis.myshopify.com on the forum. When I mentioned it in passing to Phil, little did I realise what the reaction would be! “I’m having him do one of my car!” The rest as they say is history, as you can see from the photographs of the design stages and the finished article, well perhaps not as it’s spurred me to commission Lewis to do one of my car, after all at £95.00 for a personalised framed print it’s got to be a bargain. Even more attractive is that Lewis has agreed to offer a 10% discount to any SIDC Member commissioning a print. All you need to do is quote your SIDC Membership number when placing the order. Now where are those photos of my car so I can e-mail them across?” Blue Boy